TIME: 1.5 HOURS
DATE: DECEMBER 2017
INSTRUCTIONS: Answer question one and any other two.
QUESTION ONE
A good business plan must be a written document, so that you can easly lay your hands
on it when the needs arise. It is the first guide to the business men and women home
and abroad. Discuss the ten components of a business plan.
а.
(10 marks)
b.
All entrepreneurs are business people but not all business people are entrepreneurs.
Entrepreneurs tend to be innovative then just ordinary business people as they have
more than one business plan. Discuss TEN means of generating a business idea.
(10 marks)
QUESTION TWO
Over the years, a few myths about entrepreneurship have developed. Highlight and
briefly explain ten myths of entrepreneurship skills.
а.
(10 marks)
b.
Depending upon the level of willingness to create innovative ideas, there can be several
types of entrepreneurs, state and explain ten types of entrepreneurs of your ovm choice.
(10 marks)
QUESTION THREE
Things are never easy for a small-business owner. No matter how hard you try, there
are always problems to solve and fires to put out. Discuss five issues in small business
(10 marks)
a.
management
Business expansion is a business strategy in which growth is obtained by increasing
the number of stores in which customers can buy a company’s products and services.
Explain five benefits of business expansion.
b
(10 marks)
QUESITON FOUR
Marketing is important to every small business, helping companies increase revenue and
profit by meeting customers needs effectively.
entrepreneurs.
a.
Discuss five marketing functions for
(10 marks)
b.
It is not business ventures that succeed. What do you think makes entrepreneurs
successful?
(10 marks)
QUESTION FIVE
The 2015 Global Entrepreneurship summit was held in Nairobi, Kenya on July 25tth to
26th. The summit was the sixth annual gathering of entrepreneurs at all stages of
business develapment business leaders, mentars and high-level government officials.
Address TEN benefits it accrued to entrepreneurs and the economy of Kenya
а.
(10 marks)
b.
Companies diversify either by acquiring already existing business or by expanding their
own businesses into new markets and new areas of production or service. Elaborate on
five factors to consider when welghing diversification.
(10 marks)

Post Author: universi

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